Entering Cannabis market? Aim high with your packaging equipment!
As of now, twenty-four states legalized medical marijuana and that number is expected to grow rapidly. At this moment, marijuana is legally available to half of the United States’ population. We are shedding our old stereotypes and misunderstandings about cannabis at a rapid pace, and the industry is quite alive and well. This trend is inspiring many entrepreneurs to dream of huge returns from the business of cannabis. But the business of cannabis is more than just the business of seeds, soil, and water. Today’s harvest requires a whole lot of innovation and talent.
Now is the time for producers of cannabis products to start building their brands and marketing their goods to their target consumers. It’s also the perfect time for big and wise decisions since competition is high (pun intended). If you want to get your share of the cannabis market, you better start searching for a way to cut the manufacturing and packaging costs through improvement of the process. In order to get your message across about the benefits of your product, you must understand how to package marijuana.
Finding and choosing the right cannabis packaging format and packaging system is a crucial part of the business. Packaging serves as the voice of your brand, and it must communicate both the safety of the product and the qualities that set it apart from others. The right packaging equipment is your greatest ally. Whether you are in the business of recreational or medicinal marijuana, packaging systems that cut your costs and saves your time and floor space can be one of your competitive advantages. So what is the best packaging format for cannabis?
Stand up pouches made with strong, FDA-approved laminated layers keep freshness and aroma sealed inside while blocking harmful impacts like moisture, oxygen, and UV light. That is why a pouch is one of the best ways of preserving cannabis. Flexible, stand up pouches and barrier bags will ensure the integrity of your brand and the qualities of your product remain intact, whether you’re packaging marijuana itself, or cannabis edibles. Consumers and retailers are in a search for the next big name in the marijuana industry, and choosing cannabis packaging that allows colors, graphics, and designs to really pop will make your brand stand out.
Let’s not forget the safety precautions. Medical marijuana packaging must be childproof and made difficult to open by little ones while preserving the ease of use by adults. Regulations also demand that non-single use edibles and cannabis products must be resealable, so we suggest stand up pouches and bags that can be heat sealed via heavy duty zippers. Also, make sure that your cannabis packaging is 100 percent recyclable and landfill friendly. Environment-friendly packaging appeals to customers who prefer more natural forms of medicine, such as cannabis.
The Pouch is also a good packaging format for fertilizer and special nutrients used in the marijuana growing process. Various film layers that work together provide strength and stability for the packaging to stand up on its own.
Pouch packaging also requires an efficient and economic pouch packaging machine. Luckily, our ROO-100 pre-made pouch fill & seal machine is the right tool for the job. It is compatible with all standard filling systems and it can be enhanced with various add-ons. For example, the ROO-100 can be enhanced with code/date printer which is especially useful for printing serialization codes on medicinal marijuana pouches. In order to keep your cannabis product fresh for an extended period of time, the ROO-100 can feature nitrogen gas flushing right before sealing the pouch. Since marijuana is sensitive to high temperatures, the ROO-100 can also cool the area of the pouch that got heated by sealing with the help of a seal cooler.
So, if you are an entrepreneur that aims high, now is the best time to arm yourself with the cannabis packaging equipment that will increase your efficiency. Choose our ROO-100 and get your cannabis on those shelves! Not only will your product stand out, it will also help shed the misunderstandings and misconceptions of this medicinal herb and the booming marijuana market itself.